• tom becker

• tom becker

Tom Becker

Industries

The need to see the big picture is ever more pressing across all industries and sectors. At Becker Harris & Co., our ability to see around corners and fundamental comprehension of today's business and creative landscape is grounded in experience that we have gained from working with and leading companies and brands. Watching the industries continue to quickly shift and morph, our goal is to help our clients set directions toward sustainable businesses.

As surprisingly creative business people, Becker Harris & Co. provides solutions at the intersection of creative services and business strategy across a multitude of industries.

The industries we serve are:

Business Services

Creative Services

• Advertising
• Apparel&Fashion
• Consumer Products
• Media & Entertainment
• Retail
• Technology

Listen

lis•ten | lis-uhn | verb [intrans.]
to give attention with the ear; to pay attention;
 

We believe that active listening leads to clear thinking.

We know it's hard for us to understand if we're doing the talking, and listening before pitching enables us to efficiently create solutions that are sustainable for our clients. After every touchpoint with our group, we'll tell you what we've heard because listening is the foundation of our discipline.

Research is a critical part of our method that allows us to understand our client's objectives. We combine what we think with what data says to validate assumptions and ideas.

All activity has purpose, whether it's to sell a product, or reshape an identity, we guide our clients in the process to clearly define theirs. Understanding our client's needs, requirements, business and brand identities, help us architect thought-rich and fact-based engagements. Before we engage, we define clear objectives, timetables and deliverables with our clients.

Act

act | akt | verb [intrans.]
anything done, being done, or to be done; deed;
 

We believe if you fail to plan, you plan to fail.

Active listening and deep understanding brings forth solutions. When strategic, creative and intelligent ideas are coupled with defined goals, methods and processes, solutions become sustainable, not disposable.

Our streamlined approach to production and execution enables us to efficiently deliver high quality, time-sensitive and cost-effective solutions. We draw from a diverse network of industry-leading business leaders, creatives and technicians who are appropriately matched with each production.  Projects are managed by a team of BHC Partners using a collaborative data-sharing and communication system, enabling us to meet strict deadlines to deliver projects on budget.

Once we've finalized production, we'll launch a promotion strategy based on our client objectives. As experts across all forms of media - traditional, interactive and emergent - our media planning and buying structure maximizes visibility while focusing on driving behaviors and changing brand perceptions in targeted and measurable ways.

Measurement allows us to monitor and adapt effectiveness in realtime through our network of tastemakers, search and media partners to focus and adjust throughout our engagements.

Measure

meas•ure | mezh-er | verb [trans.]
any standard of comparison, estimation, or judgment.

We believe every activity has a basis of measurement - be it subjective or objective

Delivering successful projects for clients depends on detailed data review to measure performance. Building longterm business relationships means not leaving once a project is launched and delivering ongoing analytics helps our clients protect their project investments.

Analyzing performance, watching the competition and understanding our client's success measures underscores that everything we do is solution foxed and measured.